I recently went through my LinkedIn posts and counted how many times I sounded like ChatGPT.
The answer: way more than I'd like to admit.
In one post, I wrote this dramatic: "Read that again."
In another: "That's not luck. That's positioning."
And in a third, I literally ended with a numbered list of five tips that could've been copy-pasted from any other Linkedin post.
These aren't terrible posts, some of them performed pretty well. But when I read them back-to-back, I saw they all had the same rhythm, the same staccato one-liners.
And of course famous "Not X. Just Y." structure that every AI-assisted post on LinkedIn uses right now.
I'm not trying to blame AI here: I use AI every day and my team does too.
The problem is that AI has its own "voice” and if you don't actively fight it, that voice replaces yours.
That bothered me way too much, so I tried to find a solution.
I started with a messy doc of words and phrases I don't want AI to use in my texts.
Then I turned it into something my team could actually use. We now upload it to every Claude project, so every reels script, LinkedIn draft or email we delegate to AI sounds like me.
I've finally come up with a guide that covers most common AI writing patterns that make your text sound robotic:
❌ The inflation problem: like when AI turns a bakery into "a cornerstone of the local culinary landscape…”.
❌ The fake-balance problem: the "not just... but also" construction that shows up every 200 words.
❌ The vocabulary problem: words like "delve," "landscape," "tapestry," "foster" that spiked in frequency post-2023.
❌ The soul problem: perfectly polished text with no opinions, specifics, or mess.
And 4 more.
Each one has before/after examples so you can see exactly what to fix.
Since I started using this file, my LinkedIn posts sound like they come from a specific person, not from a content factory. My YouTube scripts have more personality.
Even open rate on emails I'm sending to you became stronger!
Download the anti-AI writing guide [here]
Upload it as a custom instruction or project file in ChatGPT or Claude. That's it. Every output will immediately sound more like you.
One more thing: tomorrow I'm releasing the podcast episode that actually inspired me to rethink how my team of 35 uses AI for writing, research, editing, strategy, all of it. Keep an eye on my YouTube channel.
If you try the guide, reply to this email to let me know.
I'd love to see your before/after!!
— Marina