When I first met Aravind Srinivas, Perplexity was valued at $150 million.
A year later — $20 billion.
That kind of growth sounds unreal until you hear how he thinks.
Aravind calls it the 1% rule: make something just a bit better every single day.
It sounds simple, but when you actually live by it, everything compounds fast.
You can see that mindset in everything his team touches. Their browser, Comet, feels like that 1% rule turned into a product — small upgrades that make you faster without noticing.
We started using Comet right after my interview with Aravind, and it quietly transformed our workflow.
Here's what changed for us 👇
1. Chat with any video
Instead of rewatching an hour-long interview, I just ask:
"Show me the most surprising insights from Jensen Huang about leadership."
Comet reads the full transcript, finds key ideas, and turns them into a note in seconds.
We use it for outlining posts, lesson scripts, and interviews. No tab switching.
It's like having an assistant who listens for the best parts and writes them down for you.
2. Find the right guests for my podcast
We run a custom Perplexity thread that analyzes potential podcast guests - their background, company trajectory, relevance to our audience.
When I'm researching someone specific, I use Comet to watch their past interviews and read their content in real time.
I ask:
"What hasn't been covered? What would my audience find most valuable?"
It synthesizes everything and suggests angles.
Guest vetting and research — from days to minutes.
3. From research to action — all in one flow
The magic of Comet isn’t that it finds info — it’s what it does after.
Last week I was comparing a few AI tools.
Comet went through Reddit threads and YouTube reviews, skipped all the sponsored fluff, and gave me the real picture.
Then I asked:
“Make a short note for the team, email it out, and add these links to our next sync agenda.”
It opened my Google Calendar → found the meeting → dropped everything right there.
No juggling ten tabs — I closed the laptop and knew my team already had what they needed.
What I'm taking away:
AI isn’t replacing creators — it’s giving small teams superpowers.
The work that used to drain our time now runs quietly in the background.
Aravind’s 1% rule stuck with me.
You don’t need a huge breakthrough — just one tiny improvement that compounds.
Do one thing today. Make it 1% better tomorrow.
That’s how the big stuff starts.