The Newest Trend That I Actually Like a Lot!

Here's a trend that I find fascinating, and it's not a new dance on Instagram or TikTok. It's actually about creators launching offline products.

With the rise of AI and tools like ChatGPT, course revenue is going down. People are shifting their focus from just consuming information to paying for community, access, and connection. They want meetups, live Zoom calls, not just paywalled content or pre-recorded classes, which are no longer trending.

Today, people seek different kinds of connections with creators through products that reflect their flavors and passions. We've seen examples like Emma Chamberlain launching her coffee, Graham Stephan also with his coffee, Prime Drink by Logan Paul, and Mr. Beast's chocolate. It's exciting to witness creators venturing into the offline world with their unique products.

It's not just about the creators launching products; it's also about discovering these items in places like Whole Foods. I've been amazed to find healthy, cool products and then discover they're made by smaller TikTokers and Instagrammers. These creators, passionate about a problem, start solving it in their home kitchens and bring their products to retailers like Whole Foods and Sprouts.

Personally, I'm quietly working on something that I'll share soon. Meanwhile, I've invested in Gheelish, a company that makes healthy popcorn with just three ingredients: organic popcorn, ghee butter, and salt. Other angel investors include people like Gary Vaynerchuk and Mona Vand.

The Future of Retail Shaped by Creators

The future I envision is one where retail is shaped by creators who hold audience attention in specific markets. They can launch and test products faster than larger companies. This trend often leads to these smaller companies being acquired, as seen with Sierra being bought by Coca-Cola for $1.2 billion.

This growing trend offers immense opportunities for creators in the offline space. Inspired by this trend, I launched a Hawaii Airbnb this year, aiming to create something tangible in real life.

There's so much to explore and achieve in the creator-driven offline product world! 🌟