The New Black: Creator COO as the Strategic Partner Behind Influencers

Hi guys,

Today, let’s talk about the real superheroes in the creator world - the ones who don’t wear capes but make all the difference. I get asked all the time about the team behind my brand, so it’s time I share a bit about one of the most powerful roles emerging right now: the Creator COO.

First, a quick shoutout: Hi, Kate! I know you’re reading this! ;)

So, What Does a Creator COO Actually Do?

My Creator COO is the one who keeps everything on track, handling all the important parts: building the team, managing finances, automating processes, and setting clear goals we can follow. Basically, they’re the reason our ideas come to life and don’t just stay ideas. With Kate in charge, I can focus on what I enjoy most - creating and growing the brand - knowing the business side is in good hands.

Why It Matters: The Billion-Dollar Insight

Want a great example? Check out Ali Abdaal, a popular YouTuber and educator with millions of followers, and his COO, Angus Parker. 

Angus has helped him turn creative ideas into a thriving business, bringing in nearly $6 million this year alone. It’s a perfect example of how the right support behind the scenes can take creators to incredible new levels.

The Creator COO isn’t just a role - it’s what powers real growth. I honestly couldn’t do what I do without mine. So if you’re an influencer, an entrepreneur, or thinking about building a brand, this is the partner you want by your side.

Coming Up in My Next Email: A Behind-the-Scenes Look at Our Team

In my next email, I’ll take you inside our team of 60+ members, showing how each department operates and what’s driving our brand’s growth.