I have 50 people working for me 🤯

Yes, creating content full-time is not easy (but we love it)

FIF-TY! I’m shocked!

I remember when this was just a wild dream – me, a laptop, a phone, and me asking my mom to be quiet in the kitchen because I was doing something important. Fast forward, and now there are 50 amazing people making these big ideas happen every day. Yes, creating content full-time is no joke (and sometimes feels like a reality show), but with this team, it’s all worth it.

Core Team (32+ People)

Imagine a team of superheroes, only instead of capes, they’re armed with coffee mugs, endless creativity, and maybe a touch of controlled chaos.

Each person has their own “superpower” – from mind-reading (aka, anticipating trends) to “pixel-perfect vision” (designers, looking at you 👀). They’re the heartbeat, the hustlers, the ones who turn late-night brainstorms into big ideas:

  • Digital Products & Online Education Team – 16 People

The main thing that inspires me at work is not a thing — it's people. They are decisive, ambitious, self-confident, and open-minded. These are people who change others' lives for the better, making the world a better place.

Kate Khatkevich, Project Manager
  • AD & PR Team – 4 People

What motivates me? It’s the sense of accomplishment, building relationships with top brands worldwide, helping them make informed decisions, and diving into problem-solving alongside them.

Kate Levshina, Business Development Manager
  • Content Production Team – 7 People

I’m inspired by the co-creation atmosphere within our team — a place where anyone can jump into the chat and say, “Guys, I have an idea to make this even better,” without any fear of sounding foolish.

Lena Aristova, Copywriter
  • Operational Team - 5 people

What truly drives me is the energy and vision Marina brings. She’s always exploring new ideas and setting trends, which keeps our team not just up-to-date but a step ahead. Plus, I also love the process of building a team that clicks - bringing in people whose talent and enthusiasm breathe fresh life into every project, pushing us to create something amazing together.

Kate Sonkina, Creator COO

Fun fact: we have so many Kates on the team, it might just be our secret ingredient for success!

Contractors & Project-Based Team Members (20+ People)

Alongside our core team, we have over 20 talented contractors and specialists who step in whenever we need an extra push. Designers, sales pros, tech support geniuses – they’re our “on-call heroes.” Need a project scaled up overnight? They’re there. Need an extra hand to make it look like we totally have this under control? Done.

So…

That’s our team! A powerhouse of talent, dedication, and yes, more Kates than I can count. Each one plays a unique role in turning big ideas into reality, and I’m lucky to have them by my side.

What’s next? We’re planning to launch a physical product, but that’s a different part of the story. Stay tuned!