This year I had one of those “wait… what?!” moments 😅
There were a few months where LinkedIn suddenly took off for me in a way I haven’t seen in a long time — not in views or followers, but in real revenue!!
And this happened while I still treated it as a side platform.
When things started to click for me
Before this year, I posted on LinkedIn occasionally, without a real strategy.
But once my LinkedIn producer Sofia and I built a consistent system, the shift was immediate.
I realized I’d been undervaluing the platform for years.
Here’s what happened pretty quickly:
my audience went from 14K to 42K,
individual posts started hitting hundreds of thousands of views,
monthly reach now sits at around 1M views.
Just to give you a sense of the scale, here are a few numbers:
Where the ROI got impossible to ignore
LinkedIn suddenly started producing results that reminded me of those early moments on YouTube — you know, the 2015 era when even my pretty mediocre videos could suddenly go viral.
Honestly, it feels a lot like 2022 too, when my Shorts started getting millions of views out of nowhere.
And the wild part? That reach started turning into actual deals.
Some posts led to high four-figure and even five-figure B2B deals, and several came specifically as LinkedIn-only placements - no cross-posting, no bundling.
I know - sounds crazy. And it’s not just me.
People in the industry keep telling me ad rates on LinkedIn have doubled this year, which genuinely caught me off guard. It really feels like this shift is just starting.
Who’s growing the fastest on LinkedIn right now
I’ve seen people hit 100K followers in 4-5 months and fully support themselves with LinkedIn alone.
But the most surprising part wasn’t the speed, it was who was growing.
The fastest-growing accounts weren’t traditional creators.
They were engineers, lawyers, recruiters, PMs, AI educators — people who never saw themselves as “content creators.” Yet their posts were outperforming influencers on other platforms.
And once they started sharing what they were figuring out in real time (not trying to be perfect, just talking through their ideas) everything grew even faster.
Brands pick up on this fast — they’re drawn to people who think out loud.
2026 will reward the people who show their work
LinkedIn isn’t a platform for creators — it’s a platform for professionals.
And that’s why the ROI is so high.
This year my business grew 2.5x (learn more what I’m doing next), and there were several months when LinkedIn became my #1 income channel.
I didn’t plan for that — but it reminded me how fast things can change when your work is in the right place.