My team and I are putting out 2–3x more content now. Some of it without me touching it at all. But it's still my face on screen, and my real experience behind it.

On my @linguamarina account, an agent builds 99% of the carousels. I just drop in my photo for the first slide and hit publish. I never used to have time for carousels — even though, for a language account, they're the perfect format.

And no, this doesn't mean we've stopped working on content. The opposite. With the agent handling the busywork, we finally have time for the creative part — experimenting, testing new formats.

So I put together a step-by-step guide for setting up an agent of your own — tuned to your niche and your audience. By the end of tonight, you'll have:

1. A 30-day content plan.

2. One finished carousel built from that plan.

3. A schedule running in Cowork, so the next batch of content gets made on autopilot.

You'll learn to run a whole team of specialists inside a single tool — an analyst, a social media manager, a copywriter, a designer. Each one handling its own job.

This guide works even if you've never opened Claude before — just follow the five steps in order.

Already on Pro? The most interesting add-ons are marked Pro Tip.

Let's get into it.

Picture hiring an employee and re-explaining everything to them every single morning: who you are, what you do, who your audience is. That's how ChatGPT used to work — one long prompt every time. "I'm Marina, I make content plans…, my audience is…"

Claude works differently. You build three files once, and from then on it just knows you.

These are the files I load into every project I run in Claude. And it knows everything about me — no long prompt required each time.

I didn't write these files myself. I asked Claude to interview me and package my answers into .md files.

In Claude, go to the left sidebar → Projects → Create Project. Name it something like "Instagram Content."

Paste this prompt into the chat:

Twenty minutes of back-and-forth and you're done. Save both files for future projects, and add them to this one.

If you've already run a survey of your audience, drop it into the chat before the interview. Any piece of writing you love goes in too, labeled "this is how I want to sound." One real example beats ten instructions.

The third file is about your visual style. Without it, your carousels come out looking like a thousand other accounts.

Claude will walk you through the three systems behind every carousel cover that actually works.

1. Color scheme: primary, background, and accent.

2. Fonts: one for headlines, one for body text — two fonts, two jobs.

Just give the font names — Claude will find them.

3. Layout: where the headline sits, where the body goes, where your logo lives (upload it to Claude if you have one), the slide number, the arrow. You set the rules that matter to you once.

"I've got nothing to post about" stops being a problem. We pull ideas from two places: what your niche is talking about (where your audience is leaving comments), and what's already landing with your own audience — if you post actively.

Open Apify (apify.com) — a tool that pulls public social media data in one click.

1. Sign up.

2. In the Apify Store, find the Actor you need — the Instagram Reel Scraper, for example.

3. Pull data for a handful of accounts that are active in your niche — posts, Reels, engagement, and so on.

4. Download the reports as CSV or JSON and load them into your project.

Now you've got real data from your niche — what actually grabs the people you're writing for.

Export the numbers on your last 30–40 posts through that same Apify Actor. Download the report, drop it in your project.

No account yet? Skip this part.

A short prompt to get your list of ideas:

You can connect Apify straight to Claude. Then there's no downloading CSVs and dragging them around — Claude pulls fresh data on its own. You set it up once.

Thirty ideas isn't content yet. And if you're hoping AI can do the whole thing for you — not quite, not yet.

No AI is going to decide for you what you actually want to say. Those 20 minutes with your content are your authenticity — the part you can't hand off.

Refine the final list of ideas with Claude. Then turn them into content:

To automate this, we move into Claude Cowork. If you've never built an agent in Cowork, don't worry — it's simple. I'll walk through three options, from the easy one for beginners to the more advanced setup where AI builds the visuals itself (that's how we make the carousels for @linguamarina).

The simplest route, no extra tools. Don't expect elaborate, gorgeous imagery. Text over your own photos and simple graphics — Claude handles that at a solid B+.

Connect the project folder where your files already live. Add the photos you want Claude to use for the carousel.

As an example, let's build a small carousel — 4 slides:

That's it. Claude takes it from here: grabs the idea, finds the photos, fits them to the text, and builds the carousel in your style — fonts, colors, everything by the rules in DESIGN.md. Here's how it came out:

For when you want your own visual imagery and want to move past the text-on-a-background look.

Once a month, generate 20–30 background images in your aesthetic with Nano Banana. Now you've got a visual library. From there it's the same as before: drop them in the project folder and ask Claude to use the images for background slides that best fit the mood (word it exactly like that in your prompt).

For when you want character illustrations for every slide — not static ones, but generated to match the text on each specific slide.

We add Higgsfield — a tool that generates illustrations. Cowork runs the whole thing: "take the next idea → build the carousel → have Higgsfield draw illustrations for slides 2–7 → assemble the HTML → save the PNGs to the folder."

Pro Tip — Claude writes its own instructions

One more step to keep Claude from drifting or forgetting — have it create a set of instructions for HOW to make your content. By the time you've gone through the whole process, you've given Claude a lot of direction, edits, and notes. Ask it to turn all of that into its own working instructions for this task.

That gives your project a custom CLAUDE.md — the standard name for Claude's working file in a project, which is why it's in all caps. From this point on, the agent knows not just who you are and what to write — it knows exactly how you want to work.

Because the setup was done right, the most important step turns out to be the easiest. One command sets the schedule:

That's it. Every week from now on, Claude builds the next batch of content on its own. You open the folder and publish.

Now you've got no excuse to say "I don't know how to set up an agent." It's that simple. Anyone can do this.

Marina

P.S. Stuck on any step? Just hit reply.